Fujitsu

Breaking the H&S training mould to reach 45,000 global colleagues 

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Understanding occupational health and safety can make a life-or-death difference, but that’s not enough to make it compelling.
 
So how could we create the right conditions for health and safety training to cut through, embed with our audience, and change their understanding and actions?  
 
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Our approach

Our game-based approach lands us in a world of OHS challenges, where an avatar version of the Head of International Health and Safety welcomes us and sets the scene, before players arrive in Safety Awareness World.
 
Designed to feel familiar, we created virtual buildings users will know as the places they work, based on real Fujitsu offices around the world. Everyday occupational hazards, such working at height, exposure to dangerous levels of noise, driving long distances, or knowing how to deal with trip hazards will also resonate with players who constantly make safety-related decisions on issues just like these. 
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What we created

In each space, an avatar-colleague waits to discuss their workspace and talk about the hazards and mitigating action they take to avoid accidents.
 
Touring the virtual world players gather insights and examples of occupational health and safety in action, our avatars giving a personal spin on things to help the stories connect.  
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“Feedback so far has been really positive. It’s so vital people engage – the impact of not fully understanding risk or how to mitigate it could be very real on colleagues, our customers and our business. Finding a way to achieve the reach that we have is thanks to a creative approach – it might not seem the kind of topic that lends itself to play, but that’s exactly why it needed to be engaging, and different.” 

Simon Head, Head of International Occupational Health and Safety 
After exploring all the settings, a summary video gives them a brief reminder of key principles before they switch to test mode.
 
They face a number of challenges and must identify the best, safest course of action. As they move through the tests, their risk rating changes, reflecting their progress and helping orientation. Finally, they are ranked as a Risk Maker, Risk Taker, Risk Manager or Risk Master, with players having to achieve the top two ranks to pass and complete. 
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How it landed

Delivered in 10 languages, including Chinese and Japanese, this programme is designed to reach 45,000 people across Fujitsu’s global workforce.
 
Launched in 2022 and updated for 2024, engagement has reached 93% within three months and over 55% of those having achieved ‘Risk Master’ status. 
“Little touches like designing the city using actual Fujitsu buildings make a real difference – the moment they arrive we’re grounding the game in something that feels real and relatable. It helps people to connect to the content. And the scoring mechanism is increasing participation, with colleagues competing and replaying to improve their scores!”  

Nick West, Head of Production at Desq 
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Marks & Spencer

Growing Excellent Managers

A sim-game designed to give line managers ‘time to think’ about their people skills.
 
‘Growing Excellent Managers’ – is M&S’s new approach to nurturing line management skills, centring on people skills, managing a team and showing care.
 
View Case Study