We all know Ferrero. What began over 70 years ago as a small family-firm now sells over 3.5 billion Ferrero Rocher each year. And that – along with delivering dozens of other brands, from Nutella to Tic Tac – takes a vast, international infrastructure.
Key to that is a whole new IT strategy – OneIT. OneIT is designed to bring a seamless IT core to work processes across the business, from HR to manufacturing, supply chain to R&D. And for the strategy’s director – Dr. Jorg Behrend – the success of the new IT strategy and system would rely on staff understanding and enthusiastic support. So that’s where our L&D project started.
“I wanted to get the buy-in of the teams, I wanted them to see and understand the benefits of this shift, as well to understand their own part in it. It was vital that we enabled our IT professionals as ‘ambassadors’ for our OneIT strategy. The challenge was not just one of imparting knowledge of the new system, but winning hearts and minds to help us all make the leap successfully, so that’s the challenge we set for Desq.”
Dr. Jorg Behrend, Group Chief Information and Technology Officer atFerrero International
How we worked
Our starting point was to simplify a complex new IT infrastructure, extracting the real-world benefits for people across Ferrero’s operations and engaging users in exploring tasks using the new system.
With the challenge of bringing unity to an organisation (and IT system) working across 12 distinct business areas, we developed a single, bespoke virtual Ferrero setting.
What we created
Landing in Ferrero Village, users find the Nutella factory, Kinder Egg toy factory, and the Cassa Ferrero.
Inside these spaces they interact with characters to discover Ferrero’s various operations and how the new OneIT strategy will enable more effective, streamlined processes. Each of the buildings represents a different business ‘pillar’ – strategy, organisation and process. Once conversations are complete, users go into the Ferrero Rocher pyramid.
"We really liked the amazing interface, great design and relevant information and the way it explained One IT Academy so well. Ferrero's new way of doing things was clearly explained from beginning to end...but it was also very well summarised and giving information to the point without wasting time. And it was really good at giving tasks that people need to check/investigate/understand, with the right level of depth and clarity, and the transcript really helped."
Ferrero user group feedback
The challenge here was distilling a complex topic into a clear overview that sold the benefits and enthused the IT community at Ferrero.
To soften the complexity, we went back to Ferrero’s roots – fun, play, connection. Playing with the brand we developed an interface featuring TicTac trees, Happy Hippos swimming in a chocolate river and a Kinder Bueno bar train. That level of engagement was vital to making ambassadors of the IT team – believers in the systems that make the magic of Ferrero possible.
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